Pinnacle is a ski hire company based across Europe ski resorts. They are also planning to expand in other continents. They needed an new brand, identity and striking-looking poster campaigns that can be used on billboards and magazines.
What we did
We decided to use quality photography for developing Pinnacle campaigns. The idea, that Pinnacle liked and adopted, was to mimic the 20 degree angles from the logo with 20 degree angles found in the imagery. Thus the logo always feels belonging to the campaign image. Pinnacle received overwhelming amount of good feedback for this campaign.